CAREER PROFILE

Product Manager

Salary Range (US$)

$115,000–$145,000
Product Managers at DAM vendors shape the roadmap and direction of DAM platforms. They gather client feedback, analyze industry trends, and work closely with engineering teams to prioritize features. They balance business goals with customer needs.

Core Responsibilities

Define product vision, manage backlogs, work with engineering on new features, analyze customer needs, communicate roadmap to stakeholders.
$130,000
Average salary
2,200
US postings 2024
68% by 2028
AI trend adoption
85% SaaS vendors
Industries
5–7 years
Experience required
Product Mgmt courses
Certifications

Impact of AI

AI-driven analytics will shape product direction by highlighting usage patterns and feature adoption trends.

Skills to Learn

Product lifecycle management, agile methodologies, market research, DAM ecosystem knowledge.

Personality Fit

Strategic thinker, empathetic listener, thrives on innovation and cross-functional collaboration.

Ways to Shine

Champion user-driven features, publish thought leadership on DAM trends, build strong client advisory boards.

Career Path

Product Manager → Senior Product Manager → Director of Product

Growth Potential

High as DAM vendors compete through innovation and AI integration.

Industries

DAM vendors, martech companies, SaaS platforms.

Further Reading

Pragmatic Institute certifications, 'Inspired' by Marty Cagan, TdR Vendor Insights.

DAM Guides

Click here to explore our in-depth Guides—step-by-step walkthroughs designed to help you master DAM, AI, integrations, and workflow optimization.

DAM Articles

Click here to dive into our latest Articles—insightful reads that unpack trends, strategies, and real-world applications across the digital asset world.

DAM Resources

Click here to access our practical Resources—including tools, checklists, and templates you can put to work immediately in your DAM practice.